Best Women's Activewear Brands (2023 Guide) (2024)

Affordable Activewear BrandsYou Need to Know About.The best cheap workout clothes from According toInstagram Fitness.Affordable Brands($10–$50).

Best Women's Activewear Brands (2023 Guide) (1)

Women who want to stay healthy and fit value fashionable workout clothes. Fortunately, there are many activewear brands that make stylish high-performance athletic wear. In fact, several great athleisure companies design clothing for an active lifestyle.

Whether that means you’re going to the gym, a yoga class, CrossFit, running, hiking, or just a walk on the beach, the top athletic clothing brands create gear that can keep up with you.

From cute leggings and chic yoga pants to comfortable sports bras and trendy crop tops, these are the best activewear brands that you should know about right now.

Check out this list of cool athleisure brands that all women need to take their fitness to the next level.

Athletic Clothing Brands

Lululemon

When it comes to high-quality activewear,Lululemonhas become a leading name in the industry. Consumers will always have to sift through other brands and their “Lulu knock-offs,” because Lululemon has earned a spot at the top as the gold star standard. They have an expansive roster of womenswear items, including leggings, pants, sports bras, tops, and more.

Lululemon styles are centered on activities, such as yoga, running, squat-proof weightlifting, and lounging. Though its clothing is considered an investment price-wise, these pieces have a reputation for being worth every cent. Plus, customers who shop in-store are greeted with excellent customer service and free yoga classes.

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FP Movement by Free People

As a major fashion retailer known for its attractive and well-sourced items, Free People have stepped things up a notch even further with the release of theirFP Movementbrand. There’s a lot to love about this activewear line that retains Free People’s trendy aesthetic while also adding their unique flavor to workout clothing.

Their designs are both functional and attractive, and provide a wide selection of activity-specific items, from yoga to dance class to the gym to even surfing. FP Movement is marketed toward young adults who crave an active lifestyle, and shows a more affordable side to the franchise, making them a top contender for women looking for the perfect activewear fit.

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Fabletics

Known as one of the best places for women to buy activewear,Fableticsis a one-stop-shop for stylish and functional outfits. Fabletics was created by actress Kate Hudson and has been popularized for its cute separates and expansive VIP benefits, which are accessed with a monthly membership.

In addition to rotating featured tops, jackets, bras, leggings, accessories, and shoes, Fabletics also has a curated range of gear that is suited to your preferences, based on an initial sign-up quiz where consumers dive into basics like sizing and get-to-know-you style questions. It’s an easy and streamlined process to find the perfect fit at Fabletics, and it’s exciting to get that “here’s what’s new” email each month.

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Adidas

Adidas is one of the most popular athletic clothing brands in the world. However, the union of a well-known designer and Europe’s best activewear company is destined for greatness. While Adidas has a vast collection of workout clothes worth looking at, theStella McCartneyline caters to the sensibilities of both the athlete and the fashion-focused, delivering luxury and performance.

This collection spans the essential fitness closet, featuring high-quality shorts, tanks, leggings, jackets, and shoes with a versatility that goes beyond a quick trip to the gym. Adidas brings its high-quality functionality, while Stella McCartney’s designs are bold, fun, and floral, not to mention eye-catching.

Best Women's Activewear Brands (2023 Guide) (5)

Vie Active

Founded in one of the world’s greatest fitness hotspots, Bondi Beach-born Vie Active is all about combining functional fitness wear with designs that can translate into everyday fashion. This Australian brand features a mix of pieces, from basics and essentials to standouts and investments.

For example, their marble prints are a trendy and popular option that will stand out in the gym and on the go. Vie Active’s clothing can easily be described by their mission statement, “designed by sweat professionals, for sweat professionals.”

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Athleta

When it comes to activewear designed for practical and real women,Athletaremains among the very best. This brand is known for its authenticity when representing women; they create clothing for various shapes, sizes, activities, and aesthetics, with fabrics and styles that move and bend the way they should, while still looking beautiful and trendy.

Quality is what you pay for with the Athleta brand, so it’s wise to approach purchases as investments. Shoppers love Athleta’s joggers, tops, leggings, jackets and clothing categorized by activity, from hiking to travel to yoga.

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Sweaty Betty

Sweaty Bettyhas a rare origin story: what began as a single store boutique in 1998 steadily grew and combusted into a multi-channel activewear company ever since, leading the ranks as a top clothing brand for women. Now, Sweaty Betty is a powerhouse in the industry, known as a top-tier choice for women looking to exercise and look cute during it.

There are outfits for just about every type of activity, with essentials in swim, tennis, yoga, dance, and gym wear, just to name a few. As a bonus, Sweaty Betty also has a line of reversible leggings, which are beneficial as a two-in-one for consumers.

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Outdoor Voices

One of the leading brands in women’s activewear has to beOutdoor Voices. In addition to their no-nonsense clothing for exercise, Outdoor Voices also has a wealth of options for their consumers who value comfortable athleisure wear. The style and aesthetic of Outdoor Voices are appealing to women of all ages, with minimalist designs and a range of comfortable fabrics that easily translate from a hike to the couch.

Their products follow a cool and neutral color scheme that’s highly sought-after – they’re relaxed, trendy, and offer a monochrome two-set look. The main selling point of Outdoor Voices is the durability of their brand; every piece of activewear is built to last and embrace the wear of outdoor recreation.

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Olympia Etal

Olympia Etal is another top women’s activewear brand, thanks to its modern and stylish line of gym-ready clothing. Unlike many lines out there, Olympia’s clothing is designed to be used. Even though you’ll look stylish during, you are meant to sweat in these shorts, leggings, tops, and sweatshirts.

Their clothes are created with athletes in mind, and there’s the added bonus of fashion. The brand walks an easy line between strength and femininity, playing with elements like color, elastic bands, and fabric types to keep things fresh and original.

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Live The Process

While many might recognize Live The Process as a holistic health and wellness brand, the company is also known for its line of high-end women’s activewear. Thisethically-sourced clothing lineis made in the United States and has a reputation for luxury items that look and feel amazing.

Live The Process offers an extensive range of gym-ready items, including bodysuits, outerwear, bras, and leggings. Their designs are contemporary, sleek, and stylish and many can be mixed and matched to perfection.

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Gymshark

If you’ve ever searched for cool athletic wear, chances are high that you’ve scrolled by women showing off their impressive Gymshark workout clothes. With products that are uniquely branded to the Gymshark aesthetic, including signature prints, materials, monochromatic colors, and unique styles, their products are widely and proudly touted by gym-rat athletes.

They are known for their leggings and two-piece sets, which are often seamless, flattering, and squat-proof; a known essential for any gym-going woman. Gymshark clothing is considered an investment and hooks consumers in as lifetime wearers.

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Spanx

Though most ofSpanx’sbrand recognition comes from their shapewear department, they are also a popular clothing company in the activewear space. Spanx’s workout clothing, namely their leggings, shorts, bras, tops, and socks, is a hot topic within the fitness community because of their high-quality materials that are designed to last.

Plus, Spanx gym clothing is also extremely flattering for the consumer, which comes as no surprise. Women can easily wear Spanx leggings to a workout class or for a night out (their faux-leather line is a top hit among influencers), which makes them an instant favorite.

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Pins To Kill

With iconic graphics and designs that are colorful, exciting, patterned, and bold, Pins to Kill has become a popular brand in the women’s athletic wear industry. Known for their leggings, all of the company’s fun styles are an instant mood-booster for any morning workout session and serve as an extra pick-me-up perk before exercising.

Pins to Kill is a newer brand that has quickly taken the fitness community by storm, especially with its unique business model: customers are only able to purchase items twice a month, on a first-come-first-served basis until inventory runs out. Also note that they have the option to personalize a pair of leggings or creating them based on an uploaded design, which truly sets them apart.

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GymDeity

Extremely popular among fitness brand Instagram crowd and everyday exercisers alike, Gymdeity is an California-owed activewear brand known for its cute workout sets and trendy designs.

Gymdeity sells trendy sports bras and leggings that easily mix and match, specializing in scrunch leggings and matching workout sets that look flattering during any activity. Girls swear by their trendy designs and sleek aesthetic for modern women.

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Women'sAffordable Activewear You NeedKnow About

Looking for cheap workout clothes? Stylish options to flex your fashion sense are obviously a must, but most of us also want workout leggings and sports bras that are comfy, functional, and supportive—especially if these are pieces are cute and affordable.

Gymdeity is known for its inexpensive activewear clothes that arecute and functional. Making it easier to find the next trendy tiktok leggings more than ever!

Sign up for our newsletter to receive exclusive sneak peeks and discounts up to 90% off retail prices for sports bras, leggings, and gym outfits. Thank us later.

Best Women's Activewear Brands (2023 Guide) (2024)

FAQs

What are the top athletic brands in 2023? ›

Most well-known sportswear brands in the United States 2023

Nike (94%), adidas (94%) and Puma (93%) are the top three leading sportswear brands in the U.S., based on brand awareness.

What are the gym clothes trends for 2023? ›

Bold colours and prints: Bright, bold colours and unique prints are becoming more popular in the gym fashion scene. From neon hues to animal prints, expect to see a lot of variety in terms of colours and patterns in gym clothing.

What company is the market leader in women's activewear? ›

Women Activewear Industry Overview

The women's activewear market is highly fragmented and consists of regional and international competitors. It is dominated by players like Nike Inc., Adidas AG, Under Armour, and The Columbia Sports Company, among others.

Which brand is best for activewear? ›

  • lululemon. View On Lululemon. Lululemon delivers an unmatched athleticwear performance. ...
  • Bandier. Bandier. View On Bandier.com. ...
  • Tory Sport. Tory Sport. View On Toryburch.com. ...
  • Adidas. Adidas. View On Adidas.com. ...
  • Nike. Nike. View On Nike.com.
Feb 26, 2024

Is Lululemon considered luxury? ›

There is a reason that Lululemon is one of the best-known luxury sportswear brands in the world – the quality and fit of the products speak for themselves.

What are the women's activewear trends in 2023? ›

2023 is for the fierce femininity, and we are seeing consumers ditch the layers and embrace their bodies. Women are opting for bra tops rather than full-length tee shirts and tanks, like the seamless ribbed bra top and one shoulder sports bra, for a more freeing workout experience.

Are leggings out for 2023? ›

In 2023, leggings are appropriate in some office settings. If your company still leans more formal, style your favorite black pair with an oversized button-down (preferably one that cinches at the waist to highlight your shape) and heels.

What age group buys the most activewear? ›

As of March 2023, Purchase Intent for activewear is highest for people aged 30-39, followed by people aged 18-29. It rose most sharply over the past few months for 18-29-year-olds. Adidas enjoyed the biggest three-month increase in Purchase Intent for 18-29-year-olds, rising 5%.

Who dominates the athleisure market? ›

Some of the major players dominating the industry include: Nike: As a leader in athletic footwear and apparel, Nike's strong brand image and innovative product offerings have helped maintain its position at the forefront of the athleisure market.

Why is Lululemon so popular? ›

What Makes Lululemon So Successful? Lululemon has experienced success and growth over the years due to its high-quality products that customers see as exclusive and flattering. Nowadays, cute athletic wear is widely found, but in the early 2000s, the options for women were limited.

Why is Lululemon so expensive? ›

Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.

What is the largest sports brand in the world 2023? ›

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching over 51.5 billion U.S. dollars in 2023. This was more than double that of second-placed Adidas.

What is the most popular sports in 2023? ›

Soccer is the most popular sport in the world with approximately 4.0 billion fans, and is particularly popular in Europe, Central and South America and Africa. However, recent years have also seen a growing popularity of football in Oceania, Asia and the United States of America.

What are the top 5 sports brands? ›

Here, Business Chief takes a look at the top 10 sportswear brands in the world, ranked by their revenue in 2022.
  • Nike. 1.86M subscribers. A Feel For Every You | Nike. ...
  • adidas. 1.21M subscribers. ...
  • Under Armour. Under Armour | Grind Now. ...
  • Columbia Sportswear. 150K subscribers. ...
  • ASICS. 39K subscribers. ...
  • Reebok. 167K subscribers.
Aug 9, 2023

What is the No 1 luxury brands in the world 2023? ›

LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros.

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