Printable Detroit Lions Logo (2024)

FAQs

Can you use the Lions logo? ›

No product that contains the Lions logo or the words "Lions", "Lions Club", "Lions International" or "Lions Clubs International" may be sold or otherwise distributed to Lions members, Lions Clubs, Lions Districts or the general public without the prior written permission from the LCI General Council.

Though the Detroit Lions haven't done much in terms of updating their team name, brand, or logo since they originated way back in 1934, they have only trademarked eight of their assets. Trademarking their intellectual property is incredibly important to protecting their brand image.

Notably, those helmets are also getting an overhaul, with the retro logo utilized in 2023 being swapped for a black version of the team's leaping lion logo, along with black striping and a black facemask.

Forbes in August 2023 valued the Lions at $3.6 billion, 31st out of the NFL's 32 teams, ahead of only the Cincinnati Bengals. The Dallas Cowboys were No. 1 at $9 billion.

To seek our permission, you may write to Legal Department, Attn: NFL.com, National Football League, 345 Park Avenue, 7th Floor, New York, NY 10154.

The Lions organization (or someone) presumably owns the copyright in the logo, and the Lions or the NFL also presumably have trademark rights in the logo as well. The licensing of NFL logos for shirts and other gear is big business, and the rights holders would say you must pay for permission.

If you make products with sports teams logos on them and sell, without permission, you may be sued for copyright and trademark infringement. You should discuss with an intellectual property attorney in a private consultation.

Many NFL teams have their logos trademarked, which means that they are protected under intellectual property law and can only be used with permission. However, some teams have released their logos for use under certain conditions.

Visit the NFL's website to access the prequalification application, which requires detailed information about your business's organization, finances and history. In conjunction with this application, write a business plan and proposal that details how you plan to use the licensed NFL merchandise in your business.

They rule over their domain with confidence and might. In logo design, they represent strength, power, and courage. Companies and organizations that want to project an image of authority and leadership use a lion in their logo.

Why did the Lions change their logo? ›

2009–2017. After their infamous winless 0-16 campaign of 2008, the Lions decided to put that season behind them by refreshing their logo to make it look fiercer; the lion now has eyes and looks more detailed than the 1961 logo.

The Lion's board of directors approved logo design in April 1920. Melvin Jones explained its meaning. The emblem, Jones said, “represents a lion facing the past with pride and the future with confidence, looking in all directions to render service."

While the Cowboys have been at the top for over a decade, the Cincinnati Bengals are at the opposite end of the scale. With a Super Bowl berth in 2021 and an AFC Championship Game appearance in 2022, the Bengals' future is bright even though the team is valued at a league-lowest $3.5 billion.

Flagbearers of the Dallas Cowboys, the most valuable NFL team as of the 2020 NFL season. The latest ranking reported that the Dallas Cowboys is the most valuable NFL franchise after the 2022 NFL season.

Sheila Ford Hamp (née Sheila Firestone Ford; born October 31, 1951) is an American businesswoman and football executive. A descendant of both the Ford and Firestone families, she is the principal owner and chairwoman of the Detroit Lions of the National Football League (NFL).

Public Domain VS.

However, logos owned by major league sports teams (and other organizations) are considered “licensed” material, meaning that you must obtain permission from the owner of the logo before using it in a product or design.

Trademark law prohibits use of a team's logo or other trademarks that will confuse consumers into believing there is some affiliation, connection, association, sponsorship or approval between the team and you.

What is Trademarked to the NFL? The NFL explicitly states these items are trademarked: “The NFL Marks include, among others, the NFL shield, the words SUPER BOWL and PRO BOWL, the Super Bowl and Pro Bowl logos, and the team names, nicknames, colors, symbols, emblems, helmet designs and uniform designs.”

When you use someone's mark without their permission in a way that infringes on or dilutes their mark, then your use is usually unlawful. The trademark owner can normally sue you to stop you from using their mark, and they can collect money damages.